# General product information

## Introduction to Myra <a href="#introduction-to-myra" id="introduction-to-myra"></a>

**Customer feedback and trust, built directly into Jira and Jira Service Management.**

Myra is an app designed for service and software teams who need to collect actionable feedback -like CSAT, NPS, and CES - and visibly prove their service quality. Instead of relying on easily ignored emails or disconnected external tools, Myra embeds feedback collection and live score displays right into the customer experience. By securely storing all results inside Jira, your team gets a centralized way to track performance, take immediate action, and turn high scores into a visible trust signal.

### Key Capabilities <a href="#key-capabilities" id="key-capabilities"></a>

Built on Atlassian Forge, Myra helps you seamlessly integrate customer sentiment into your daily Jira workflows.

#### 1. Centralize Feedback in Your Jira Ecosystem <a href="#id-1.-centralize-feedback-in-your-jira-ecosystem" id="id-1.-centralize-feedback-in-your-jira-ecosystem"></a>

All customer feedback - whether from support tickets, emails, or embedded web forms - flows directly into Jira.

By eliminating manual copy-pasting and tool-switching. Your team can review, organize, and act on customer sentiment without ever leaving their core workspace.

#### 2. Turn Feedback into Actionable Jira Issues <a href="#id-2.-turn-feedback-into-actionable-jira-issues" id="id-2.-turn-feedback-into-actionable-jira-issues"></a>

Instantly convert raw customer responses into well-structured Jira issues with just a few clicks. Link feedback directly to specific features, epics, bugs, or dedicated service recovery tasks.

By maintaining full traceability from user input to product delivery, ensuring your team resolves negative feedback faster and prioritizes backlogs based on real data.

#### 3. Collect Feedback Anywhere <a href="#id-3.-collect-feedback-anywhere" id="id-3.-collect-feedback-anywhere"></a>

Capture insights exactly where your customers are. Allow users to share feedback directly on the JSM portal, via email, or through lightweight rating widgets embedded on external websites and SaaS apps.

By using in-context experiences drastically increase response rates compared to traditional email-only surveys.

#### 4. Showcase Your Success (Trust Signals) <a href="#id-4.-showcase-your-success-trust-signals" id="id-4.-showcase-your-success-trust-signals"></a>

Myra isn’t just for collecting data, it’s for proving your quality. Display your real-time, accurate feedback scores (like CSAT or NPS) directly on your customer portal or external web pages.

Turn your hard-earned customer satisfaction into a visible, live trust badge that reassures prospects and stakeholders.